Earlston Academy
Empowering minds, inspiring futures, connecting creativity and knowledge across the globe
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The program is a hands-on course designed to prepare professionals to plan, execute, and scale influencer marketing campaigns that drive measurable business results. This program equips participants with the strategic, operational, and analytical skills required to manage influencer relationships, campaigns, budgets, and performance across multiple platforms.
The program provides an in-depth understanding of how to manage influencer marketing as a core growth channel rather than an experimental tactic. The course focuses on building structured influencer programs that align with brand goals, audience targeting, and ROI expectations.Participants will learn how to develop influencer strategies, identify and vet creators, negotiate contracts, manage content approvals, and coordinate multi-platform campaigns. The program covers influencer tiers (nano to macro), platform-specific strategies (Instagram, TikTok, YouTube, LinkedIn), and content formats that drive engagement and conversions.Key topics include campaign planning, influencer relationship management, budget allocation, performance tracking, reporting, compliance with advertising regulations, and risk management. Participants will also explore influencer marketing tools, affiliate integrations, and long-term partnership models.
• Graduates can work as Influencer Marketing Manager, Affiliate Marketing Manager, Brand Partnerships Manager, Social Media & Digital Campaign Lead, or Marketing Operations Manager
• Strong demand as brands shift budgets toward creator-led and performance-based marketing
• Opportunities across e-commerce, tech, fashion, lifestyle, agencies, and global brands
• Professionals with analytics and AI-driven campaign skills gain a competitive edge
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Salary varies by certification, state, and experience:
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