This program provides a comprehensive introduction to the core competencies required to lead modern marketing efforts — blending strategic thinking, creative execution, and data‑driven decision‑making.Participants explore how to develop marketing strategies, build customer personas, manage campaigns, oversee content creation, and collaborate with cross‑functional teams. The program covers digital marketing fundamentals, brand management, analytics, budgeting, and the use of marketing technology platforms. Learners gain practical experience designing campaigns, analyzing performance, and optimizing marketing activities for maximum impact.Designed for aspiring marketing managers, coordinators, business owners, and professionals transitioning into marketing leadership roles, this program equips learners with the strategic and operational skills needed to manage high‑performing marketing functions.