The program prepares professionals to succeed at the intersection of technology and sales. Ideal for engineers, technical consultants, and solution specialists, this program focuses on understanding client challenges, translating technical capabilities into business value, and supporting sales processes from discovery to close. Participants develop skills in product demonstration, solution design, objection handling, and technical storytelling. The program also emphasizes collaboration with sales teams, effective communication with non-technical stakeholders, and strategic thinking to support client decision-making.