The Affiliate & Influencer Marketing program provides an in-depth understanding of how to leverage third-party creators, publishers, and brand advocates to expand reach, increase conversions, and reduce customer acquisition costs. As digital trust shifts from traditional advertising to peer-driven recommendations, this program equips participants with the tools and frameworks needed to run high-performing affiliate and influencer campaigns.Participants will explore the full lifecycle of affiliate and influencer programs from strategy development and partner selection to contract structuring, commission models, content collaboration, and performance optimization. The program covers both micro and macro influencers, as well as content creators, bloggers, and performance affiliates, with a strong emphasis on data-driven decision-making.