Earlston Academy
Empowering minds, inspiring futures, connecting creativity and knowledge across the globe
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A practical, results‑oriented program that teaches learners how to generate high‑quality B2B leads using modern prospecting strategies, data‑driven tools, and proven outreach techniques. Build the skills to identify ideal customers, create targeted campaigns, and consistently fill the sales pipeline with qualified opportunities.
This program provides a comprehensive introduction to the full B2B lead generation process, blending traditional best practices with modern digital and AI‑enhanced methods. Participants explore how to define ideal customer profiles (ICPs), research prospects, build targeted lists, craft personalized outreach, and leverage channels such as email, LinkedIn, content marketing, and paid campaigns. The program also covers lead qualification frameworks, funnel management, and performance tracking to ensure consistent, scalable results. Designed for sales professionals, SDRs/BDRs, marketers, entrepreneurs, and anyone responsible for generating pipeline, this program equips learners with the skills and confidence to drive measurable growth.
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