This program gives learners a comprehensive, hands‑on introduction to using artificial intelligence across the entire content marketing workflow. Participants explore how AI enhances audience research, content ideation, writing, editing, SEO optimization, visual creation, and performance analysis. The program blends strategic frameworks with real‑world practice, allowing learners to experiment with AI tools that improve creativity, efficiency, and consistency. Designed for marketers, entrepreneurs, copywriters, small‑business owners, and anyone responsible for producing content, this program helps learners build a modern, AI‑powered content engine.