This program provides a comprehensive introduction to the principles and practices of effective sales coaching, blending proven leadership techniques with modern tools that help coaches guide reps toward measurable growth. Participants explore how to diagnose performance gaps, set clear expectations, run impactful coaching conversations, and reinforce key selling skills such as prospecting, discovery, negotiation, and closing. The program also introduces methods for using performance data, call reviews, and AI‑powered insights to personalize coaching and accelerate development. Designed for sales managers, team leads, aspiring leaders, and anyone responsible for developing sales talent, this program equips learners with the mindset and skill set needed to elevate individual and team performance.