This program provides a comprehensive introduction to the principles, strategies, and psychology of successful sales negotiation, supported by AI tools that help learners prepare, analyze, and adapt in real time.Participants explore how to understand buyer motivations, frame value, manage concessions, overcome objections, and guide conversations toward win‑win outcomes. The program also demonstrates how AI can support research, scenario planning, message refinement, and post‑negotiation analysis. Designed for new and experienced sales professionals, account managers, entrepreneurs, and anyone who needs to negotiate as part of their role, this program blends timeless negotiation frameworks with modern, AI‑powered preparation techniques.