This program provides a comprehensive introduction to the tools, processes, and strategies that underpin effective sales operations, with a strong emphasis on CRM mastery and workflow optimization. Participants explore how to design sales processes, manage CRM systems, maintain data integrity, build dashboards, forecast revenue, and support cross‑functional collaboration. The program also covers territory planning, lead management, performance tracking, and the use of automation to reduce administrative work and increase selling time. Learners gain hands‑on experience with CRM best practices and operational frameworks used by top‑performing organizations. Designed for aspiring sales operations professionals, CRM administrators, sales managers, analysts, and anyone responsible for supporting revenue teams, this program equips learners with the technical and strategic skills needed to run a scalable, efficient sales engine.